Friday, 24 March 2017

Three Important Things to Keep in Mind When Designing Questionnaire

A questionnaire is must for creating any research project that targets to collect data. Designing questionnaire for research is a crucial part of any successful research work particularly for market based researches. A questionnaire is an effective and most practiced way to collect data where the participant delivers answers to a number of questions. Have a look at the following three points that will help you to design the right kind of questionnaire and to help on creating research project.

1. Identify the Target Group
 
Most of the surveys or research projects deals with a specific group of people. If your questionnaire also targets a specific demographic, then the first step of designing questionnaire for research project will be to identify the actual target group. For example, some surveys involve both the sexes – male and female while some research project target either male or female population. Some research work wants to collect data from a specific age group. So, you have to decide on the relevant target demographic for the survey.

2. Primary Goal of the Questionnaire
 
It is pretty obvious that surveys are designed to collect data from the participants. Depending on the nature of the data, you have to design a questionnaire which will fulfil your purpose. Objective of the research will determine what type of questions should be included in the questionnaire. Typically it is better to include questions which are possible to be answered with Yes/No or Agree/Disagree.

3. Don’t Drag the Questionnaire Too Much
 
In today’s busy life, nobody really has time to afford long time to answers several questions. A lengthy questionnaire makes participants impatient which also affects the answers negatively and leaving you far behind the honest answers. Try to keep your questions short and devoid of any ambiguity. Include only those questions which are related to the research subject.


A well-thought questionnaire help on creating research project that are effective in gathering realistic data for analysis. There are many templates available on the web which also offers you a scope to design the right set of questions for your next research project or survey.

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